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Ali Lee
DESIGN
STUDIO
"Great design is more than decoration,
it’s about understanding people."
Hi! I'm Ali and I have almost 10 years experiences in the intimate apparel industry. I believe that lingerie, swim, lounge and nightwear should not only look beautiful, but also reflect how consumers live, feel, and connect with brands.
With a background in both design and market research, I specialise in translating trends and consumer insights into commercially successful collections. My goal is always the same: to help brands evolve with the market while staying true to their unique identity.
Take a look and be inspired by some of my previous work
A BIT ABOUT ME
From first spark to final collection.
I offer end-to-end design support tailored to your brand’s needs:
Whether it’s a full design package or support at a specific stage, every project is approached with a flexible, collaborative mindset to deliver work that feels aligned, intentional, and brand-specific.
SERVICES
PREVIOUSLY LOVED WORKING WITH:
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