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ABOUT ME

About Me

"Great design is more than decoration,
it’s about understanding people."


As a freelance designer with almost 10 years of experience in the intimate apparel industry, I believe that lingerie, swim, lounge and nightwear should not only look beautiful, but also reflect how consumers live, feel, and connect with brands.

With a background in both design and market analysis, I specialise in translating trends and consumer insights into commercially successful collections. My goal is always the same: to help brands evolve with the market while staying true to their unique identity. 

If you're interested in working together, please get in touch!




 

Experience

Freelance Designer
July 2024 - January 2025

Freelance Designer
July 2022 - Present

Designer

July 2018 - February 2022

Design Internship
2017

Qualifications & awards

FIRST CLASS HONOURS DEGREE

TRIUMPH LINGERIE

DISTINCTION

Contour Fashion Design
De Montford University
2014 - 2017

Finalist for Triumph International Lingerie award featuring in Underlines Magazine and at MODA
2017

Foundation Diploma in Art & Design 

Oxford Brookes University

2013 - 2014

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LET'S
COLLABORATE

Every collection starts with a story. Let’s shape yours together.

Ali Lee

©2022 by Alison Lee

DESIGN
STUDIO
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