DESIGN STUDIO
Ali Lee
Lingerie, Swim & Loungewear Design Studio
Design support built around clarity, product, and production
Supporting brands with considered, commercially focused design. From defining brand and product direction, through to collection development and production support.
Whether you’re building a new range, developing continuity styles, or refining an existing collection, I work closely with you to create product that is clear in vision, strong in design, and ready for production.
Strategic support to define your brand vision, customer, and product direction, creating a clear foundation for confident design decisions.
Creative and commercially focused design development for lingerie, swim, and loungewear, from concept to cohesive ranges.
Factory ready technical packs and production support to translate ideas into well-constructed product.
Every project is different.
Support is shaped around your brand, product, and priorities.
About Me
"Great design is more than decoration,
it’s about understanding people."
Hi! I'm Ali and I have almost 10 years experience in the intimate apparel industry. I believe that lingerie, swim, lounge and nightwear should not only look beautiful, but also reflect how consumers live, feel, and connect with brands.
With a background in both design and market research, I specialise in translating trends and consumer insights into commercially successful collections. My goal is always the same: to help brands evolve with the market while staying true to their unique identity.
Take a look and be inspired by some of my previous work
PREVIOUSLY LOVED WORKING WITH:
