Lingerie · Swimwear · Loungewear

Beautiful design meets
commercial thinking.

Supporting start ups, emerging and established lingerie, swimwear and loungewear brands to create distinctive
collections that reflect their identity and connect their customers.

From Trend Direction and Collection Design
to Technical Development and Production Support.

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Designer & Founder

Hi, I’m Ali, the designer and founder behind Ali Lee Design Studio. With over a decade of experience in the intimate apparel, I help lingerie, swim and nightwear brands to turn ideas into considered, distinctive collections. Whether you’re starting from scratch or developing your next range, I bring creative ideas, commercial insight and practical support at every stage.

I like to work closely with the people behind each brand, getting to know your vision, your customers and what makes you different. You bring the knowledge of your brand; I bring the design and technical experience to help make it happen. Together, we’ll create something we’re both proud of.

MEET ALI

SERVICES

Define a clear direction for your next collection, shaped around your brand, your customers and the market.
• Trend forecasting, retail & competitor research
• Colour direction, product strategy & range planning
Create distinctive lingerie, swimwear and nightwear that balances your brand’s identity with fit, function and commercial appeal.
• Concept boards, colour palettes & fabric and trim sourcing
• Garment design, CAD illustrations & collection development
Give your manufacturer the detail they need to develop your designs, with practical support through sampling and production.
• Garment tech packs, technical drawings & construction details
• Sample reviews, fit feedback & factory communication
Help brands see the potential of your fabrics, lace and trims through creative direction and garment concepts.
• Trend research, colour stories & material presentation
• Garment designs & CADs showcasing your materials

Every brand is different, so we tailor our support to your goals, your collection and where you are in the process. Can’t see exactly what you’re looking for?
Get in touch, we’d love to hear what you have in mind.

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A person sitting at a wooden table displaying fabric swatches in red, black, and purple, alongside a sketchbook with fashion design sketches, a laptop, and other fashion design materials.

"Ali is a pleasure to collaborate with."

“Ali is a pleasure to collaborate with. Her expertise in contour fashion, keen knowledge for trend and her enthusiastic, professional demeanour means she will always work with you to ensure any project has the best outcome for your needs.”

Jenna Lamb / Ann Summers / Buyer
"She was very professional, detailed and accurate."

“Working with Alison was great. She did an amazing job with research, understanding the product and made the best technical material to make our product real that we could’ve hoped for. She was very professional, detailed and accurate. We hope to work again soon.”

Sarit / Seamless Operations / Business Operations
"Exceptional ability to design interesting details"

“Working with Ali at Concepts Paris was an absolute pleasure. Her ability to bring fresh and innovative design ideas to the table always inspired me and the wider team. She has an exceptional ability to design interesting details, and her positive and friendly personality really uplifted myself and the whole team. Her openness to constructive feedback and willingness to collaborate made her an incredibly supportive and inspiring colleague.”

Lauren Smith / concepts paris / design manager
"her designs feel elevated, considered, and brand-ready"

“I had the chance to connect with Alison around lingerie design, and I was genuinely impressed by her clarity of vision and the strength of her design perspective. Her design handwriting is beautiful, intentional, and very cohesive.
She’s also incredibly collaborative and open. Alison is receptive to new ideas, thoughtful in her approach, and makes the creative process feel like a dialogue rather than a one-sided direction, which is such a valuable quality to work with.
Aesthetically, I love her work. There’s a sophistication and refinement to her style that makes her designs feel elevated, considered, and brand-ready.
Any brand looking for a designer with a strong point of view and a collaborative spirit would be lucky to work with her.”

Tanishka K. / Founder / Lure Theory

our portfolio

Take a look at the brands we have loved working with so far…

VIEW PORTFOLIO

Explore trend insights, retail reports and practical resources to help you find inspiration, plan ahead and make informed decisions for your lingerie, swim and nightwear brand.

EXPLORE STUDIO INSIGHTS