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LINGERIE, SWIM AND LOUNGEWEAR DESIGN STUDIO

Trusted By Global Brands

Meet ali

Designer & Founder

Ali Lee Design Studio specialises in design and product development for lingerie, swim and loungewear brands.

With ten years of experience across the intimate apparel industry, Ali combines creative direction with commercial insight,  helping brands translate trends and consumer behaviour into thoughtfully developed, production-ready collections.

Ali works closely with founders and teams to refine brand identity, strengthen product quality, and build ranges designed to scale.

Read More About Ali
A woman with long blonde hair sitting in an office chair smiling, wearing a beige suit and beige high heels, against a white wall with decorative molding in a room with wooden flooring.
A person sitting at a wooden table displaying fabric swatches in red, black, and purple, alongside a sketchbook with fashion design sketches, a laptop, and other fashion design materials.

SERVICES

Whether you’re launching, refining or scaling, I bring structure to the process and direction to the product.


• Collection design & development
• Technical design & tech packs
• Brand & product direction
• Retail & market insight

Explore Our Services

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Testimonials

  • Lauren Smith / concepts paris / design manager

    “Working with Ali at Concepts Paris was an absolute pleasure. Her ability to bring fresh and innovative design ideas to the table always inspired me and the wider team. She has an exceptional ability to design interesting details, and her positive and friendly personality really uplifted myself and the whole team. Her openness to constructive feedback and willingness to collaborate made her an incredibly supportive and inspiring colleague.”

  • Jenna Lamb / Ann Summers / Buyer

    “Ali is a pleasure to collaborate with. Her expertise in contour fashion, keen knowledge for trend and her enthusiastic, professional demeanour means she will always work with you to ensure any project has the best outcome for your needs”

EXPLORE OUR LATEST INSIGHTS

Featured
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Quick View
Valentine's Lingerie Retail Report 2026
£90.00

This Valentine’s Lingerie Retail Report is a strategic market insight tool designed for lingerie brands, designers and founders.

The report focuses on consumer behaviour, silhouette positioning, colour direction, and how brands are approaching seasonal product moments, not on copying existing designs.

Created to support informed product decisions and future collection planning.

What's Inside:

– Consumer habits observed in-store

– Key silhouette and positioning patterns

– Seasonal product strategy insights

– Market shifts influencing lingerie design

Ideal for lingerie brands, startups, and product teams developing future collections.

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Fashion Calendar
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Fashion Calendar
£0.00

A practical planning tool highlighting key industry moments, retail dates and design milestones — designed to help you map your year with intention.

Read more →
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Let's Collaborate

CONTACT ME

Partnering with founders and teams to build strong product foundations, from brand identity and range planning to fit, fabric and production-ready design.

Book A Discovery Call