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The goal was never to show trends… it was to explain why they matter.

Feedback like this reinforces why I approach retail insight the way I do. Thank you @luretheory 💗

If you’re designing lingerie collections and want clarity around

🌹 Bridgerton Part 2 drops this week.

Who else has seen the new Wuthering Heights?

Something bigger is happening beneath the romance content hype…
We’re seeing a clear shift toward soft, vintage-inspired femininity:

✨ Bows
✨ Corsets

A little Friday throwback 🤍

This is who runs Ali Lee Design Studio 🥹

The same person who sends your contracts, builds your tech packs, runs this Instagram and designs your collections.

I didn’t know this would become a career back then, b

✨ NEW RETAIL INSIGHT REPORT ✨

Today we launch our first of the Retail Insights series! And I’m genuinely so excited to share it with you all.

Valentine’s lingerie tells us far more about customer behaviour than trends.

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